As a marketing professional with a successful track record, I
have over 24 years experience in the development and execution
of marketing, advertising,
promotions, and public relations programs, as well as, providing tactical market solutions
to consumer product and services promotions in support of the overall strategic
plan. I've had the opportunity to work in a variety of marketing positions in business categories ranging from retail
and performing arts to banking and recreation.
Here's a sampling of my achievements:
- 46% increase in skier visits
and 37% sales volume at Wisp Resort.
- Developed and managed fully-integrated, self-funded brand merchandising program for Bank of America, achieving
$10MM in sales volume. Opened two company stores in retail centers. The 400 square-foot Charlotte
store produced $500,000 in sales in its first year.
- Developed and implemed new regional performing arts center’s marketing plan that
included group sales and customer acquisition and retention strategies. Single ticket sales totaled $2.5MM within the first
year, group sales increased 52% and subscription sales increased 39% in second year of operation.
Giving back to the community through volunteering has always been an integral
part of my principles.
- Contributor
& publisher of HART for Animals’ “HART Beat” quarterly newsletter; transport volunteer of dogs and cats from local county shelter to adoption
centers or other locations in Maryland.
- Co-Chair & originator of
the Deep Creek Lake Art & Wine Festival. Now in its 8th year, this grass roots annual event has raised over $250,000 in proceeds for the American Red
Cross.
- Member of the American Red Cross Tiffany Circle, the single most successful
non-disaster related fundraising program in ARC’s history.
- Past board
member of Garrett Lakes Arts Festival; committee member of United Way.
- Marketing Roundtable chair for the Garrett
County Chamber of Commerce, 2004-2008.
